Worked with Samsung for their ZFlip 7, S26 Launch Each launch was treated as a connected CRM journey, moving users from early awareness to preorder, remarketing, and long-term engagement. Teaser → Handraiser → Full Form → Pre-order → Remarketing → Sustain
YEAR
2026
ROLE
JUNIOR ART DIRECTOR
AGENCY
DIGITAS SINGAPORE
I had the opportunity to dabble into CRM marketing for Samsung across 8 Southeast Asia & Oceania markets. Working closely with cross-functional teams, we delivered strong, data-driven results—driving 2.6M handraisers and 1.3M full-form leads, while improving conversion performance up to 1.5x vs. the previous cycle.
It was an rewarding experience in balancing creativity with performance, and continuously learning how to better connect with audiences at scale!!
Worked with Samsung for their ZFlip 7, S26 Launch Each launch was treated as a connected CRM journey, moving users from early awareness to preorder, remarketing, and long-term engagement. Teaser → Handraiser → Full Form → Pre-order → Remarketing → Sustain
YEAR
2026
ROLE
JUNIOR ART DIRECTOR
AGENCY
DIGITAS SINGAPORE
I had the opportunity to dabble into CRM marketing for Samsung across 8 Southeast Asia & Oceania markets. Working closely with cross-functional teams, we delivered strong, data-driven results—driving 2.6M handraisers and 1.3M full-form leads, while improving conversion performance up to 1.5x vs. the previous cycle.
It was an rewarding experience in balancing creativity with performance, and continuously learning how to better connect with audiences at scale!!
Worked with Samsung for their ZFlip 7, S26 Launch Each launch was treated as a connected CRM journey, moving users from early awareness to preorder, remarketing, and long-term engagement. Teaser → Handraiser → Full Form → Pre-order → Remarketing → Sustain
YEAR
2026
ROLE
JUNIOR ART DIRECTOR
AGENCY
DIGITAS SINGAPORE
I had the opportunity to dabble into CRM marketing for Samsung across 8 Southeast Asia & Oceania markets. Working closely with cross-functional teams, we delivered strong, data-driven results—driving 2.6M handraisers and 1.3M full-form leads, while improving conversion performance up to 1.5x vs. the previous cycle.
It was an rewarding experience in balancing creativity with performance, and continuously learning how to better connect with audiences at scale!!
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