Gluta-Hya Supershoot
We built a structured library around 5 core consumer scenarios engineered to be seamlessly cross-edited, ensuring every single combination looked and felt coherently Vaseline. (felt like a mad scientist)
YEAR
2025
ROLE
JUNIOR ART DIRECTOR
AGENCY
OGILVY SINGAPORE [WPP@UNILEVER]
About the project
This was the first-ever modular shoot for the WPP@UL team. It set the official creative blueprint and shooting guide for Modular shoots across the entire Unilever portfolio, including sister brands like Pond's!
Gluta-Hya Supershoot
OVERVIEW
We built a structured library around 5 core consumer scenarios engineered to be seamlessly cross-edited, ensuring every single combination looked and felt coherently Vaseline. (felt like a mad scientist)
YEAR
2025
ROLE
JUNIOR ART DIRECTOR
AGENCY
OGILVY SINGAPORE [WPP@UNILEVER]
About the project
This was the first-ever modular shoot for the WPP@UL team. It set the official creative blueprint and shooting guide for Modular shoots across the entire Unilever portfolio, including sister brands like Pond's!
Gluta-Hya Supershoot
OVERVIEW
We built a structured library around 5 core consumer scenarios engineered to be seamlessly cross-edited, ensuring every single combination looked and felt coherently Vaseline. (felt like a mad scientist)
YEAR
2025
ROLE
JUNIOR ART DIRECTOR
AGENCY
OGILVY SINGAPORE [WPP@UNILEVER]
About the project
This was the first-ever modular shoot for the WPP@UL team. It set the official creative blueprint and shooting guide for Modular shoots across the entire Unilever portfolio, including sister brands like Pond's!
bop me
bop me